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Insights, opinions and research from Rawnet. We humanise digital experience through proposition design, product & service development, bespoke business applications and growth & commercial strategies.
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How to transcend departments and enable Customer Centricity
How to transcend departments and enable Customer Centricity
**This article was originally published on rawnet.com**
Adam Smith
Jul 20, 2018
Let’s Encrypt Free vs Paid For SSL Certificates
Let’s Encrypt Free vs Paid For SSL Certificates
There is a lot of chatter at the moment about the importance of SSL certificates. The main thing I hear though is that SSL certificates are…
Matthew Anthony Thomas
Jun 21, 2018
Service improvement & innovation in large organisations
Service improvement & innovation in large organisations
As you are aware (and probably bored of reading about), customer experience is now a key point of differentiation. With new products and…
Nick Phipps
Jun 7, 2018
The future of agency value
The future of agency value
At the beginning of 2018, Rawnet unveiled a new proposition and brand promise. It’s the result of a great deal of reflection, both…
Adam Smith
Jan 29, 2018
Avoid the digital marketing trend trap
Avoid the digital marketing trend trap
Digital marketing is still a relatively young industry, having only been around for 30 years. The industry is booming and many agencies are…
Freddy D'uva
Dec 7, 2017
GM puts shopping in car dashboards
GM puts shopping in car dashboards
I love this. About time. But I can fully understand why it’s taken so long.
Adam Smith
Dec 7, 2017
Agencies, stop chasing buzzwords.
Agencies, stop chasing buzzwords.
I was mind-numbingly scrolling through my LinkedIn feed the other day when I realized agencies, consultants, start-ups, even ‘influencers’…
Adam Smith
Nov 23, 2017
What is Service Design and why is it important?
What is Service Design and why is it important?
Service Design, a discipline on most radars in the agency and client world is picking up pace. What’s it all about? Well, for those not in…
Sam Evans
Nov 23, 2017
The Netflix Effect: The Positive Impact on British Broadcasting
The Netflix Effect: The Positive Impact on British Broadcasting
There have been a lot of articles in the news recently about the negative impact of SVOD platforms such as Netflix and Amazon on the…
Abi Speakman
Nov 9, 2017
The Rise of the Scripted Format
The Rise of the Scripted Format
It wasn’t long ago that the thought of buying a scripted format was seen as far too much risk compared to buying final content or…
Abi Speakman
Nov 1, 2017
Has the Netflix Model Peaked?
Has the Netflix Model Peaked?
As the Netflix content model redefines everything in its path, we question its longevity and shine the beacon of hope for the…
Abi Speakman
Nov 1, 2017
Are Your Sales Team Falling Behind at MIP?
Are Your Sales Team Falling Behind at MIP?
Having spent the last 10 years working with some of the world’s top television distributors, it’s safe to say we’ve attended our fair share…
Abi Speakman
Nov 1, 2017
Do You Really Know Your Buyers?
Do You Really Know Your Buyers?
Over the last decade, we’ve been lucky enough to work with some of the world’s top television distributors. We’ve influenced the way some…
Abi Speakman
Nov 1, 2017
Buyer Insights 2017: The Rise of the Human Digital Hybrid
Buyer Insights 2017: The Rise of the Human Digital Hybrid
At Rawnet, we’re always looking for new ways to strategically enhance the way distributors engage with buyers, so prior to this year’s MIP…
Abi Speakman
Nov 1, 2017
Toys ‘R’ Us files for bankruptcy
Toys ‘R’ Us files for bankruptcy
Another week; another bankruptcy. This time children’s retail giant Toys R Us.
Nick Phipps
Sep 29, 2017
Enhancing customer experience at Royal Ascot
Enhancing customer experience at Royal Ascot
Rawnet and Ascot Racecourse have further enhanced the customer experience at this week’s Royal race-meeting by launching a mobile app where…
Nick Phipps
Sep 27, 2017
Using technology to create valuable real world experiences
Using technology to create valuable real world experiences
As the alarm sounds at 5:20 am, giving me ample warning to ready myself for an early train into London, I think I can be forgiven for…
Nick Phipps
Sep 27, 2017
Consumer Expectations: The driving force behind digital in leisure
Consumer Expectations: The driving force behind digital in leisure
The UK’s leisure sector is poised for a year of heightened activity, as the weakness of the pound and the uncertainty of Brexit prompts…
Nick Phipps
Sep 27, 2017
Improve UX with these 5 Classic Storytelling Techniques
Improve UX with these 5 Classic Storytelling Techniques
Stories have the power to transport our minds to another place, and in this place, we are more likely to embrace things we’d scarcely pay…
Nick Phipps
Sep 27, 2017
How to build audience personas that actually drive marketing
How to build audience personas that actually drive marketing
Businesses are investing in marketing and customer experience more than ever and marketing teams are busy delivering personalised content…
Nick Phipps
Sep 27, 2017
Do you really know your customers?
Do you really know your customers?
Rawnet has been working with clients in the leisure sector for a number of years and we’ve noticed the same challenges impacting their…
Nick Phipps
Sep 7, 2017
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